Brand Standards
These standards define and protect our brand identity, providing the tools and guidance to communicate who we are with clarity and consistency. Principia has a unique role in the world, and our visual identity reflects that. These guidelines ensure every touchpoint, from digital to print, advances our brand in a way that's engaging, compelling, and true to our core aesthetic.
Our Logos
Our logos are the cornerstone of our visual identity. Whether you're creating marketing materials, presentations, or digital content, always follow our brand standards and use the correct logo files to ensure consistency across all touchpoints. Download the full logo package below to access approved versions in multiple formats and color variations.
Athletic Identity
Our athletic programs have their own distinct visual identity that represents Principia's competitive spirit while maintaining connection to our institutional brand. Use these official athletic logos and marks for all sports-related communications and materials.
Academic Centers
Each of Principia's five Academic Centers has its own distinct visual identity that reflects its unique focus, culture, and community. While rooted in Principia's core brand standards, these center identities allow students, faculty, and alumni to connect with the specific disciplines and values that define their academic home.
Strong center branding creates a sense of belonging and pride within each academic community while maintaining unity across the College. Whether you're representing the Center for the Arts, Business & Computer Science, Civic & Global Engagement, Narrative, Meaning & Media, or Sustainability, Ecology & Chemistry, using the correct center brand assets ensures authentic, consistent communication.
Below you'll find brand guidelines and logo packages for each Academic Center. All center branding must align with both the center-specific guidelines and Principia's overarching brand standards.
Editorial Style Guide
For specific guidance on grammar, punctuation, capitalization, and formatting, reference our Editorial Style Guide. This resource covers technical writing standards including proper names, titles, academic terminology, and Principia-specific style preferences.
