Dr. Karl Hellman

Dr. Karl Hellman brings over 25 years of consulting experience to his teaching. He first worked in the steel mills of Gary, Indiana, and then became an accountant for the 20”/80” Hot Strip Mill, before attending Northwestern and converting to the field of marketing. Eventually, he joined a Harvard Business School faculty consulting firm and was put into business for himself by Coca-Cola.

Scholarly Interests

• Documenting ADP's entry into China
• Modeling success factors for independent consultancies
• Evaluating solutions to 14 issues facing capitalism (with Philip Kotler, Northwestern)
• Determining what international corporations want business school graduates to know
• Creating web-based courses with the innovative thinking of Dr. Jagdish Sheth, Emory University

Contributions to Field

• Created, curated, and contributed to a "channel" on the Huffington post
• Developed 15 web-based courses on product management for the Institute for the Study of Business Markets at Pennsylvania State University
• Helped create Letterform Archive and serves as its chairman

Awards

Executive in Residence at the Center for Business and Industrial Marketing, Georgia State University.

Highly commended paper on the success factors of marketing during the great recession, Journal of Business and Industrial Marketing

Memberships and Affiliations

• American Economic Association
• American Marketing Association
• Engaged Scholarship Association
• Institute for the Study of Business Markets (Pennsylvania State)
• Center for Business and Industrial Marketing (Georgia State)

Publications and Presentations

• Hellman, Karl and Ardis Burst.The Customer Learning Curve: Creating Profits from Marketing Chaos. American Markerting Association, 2004.
• "The Consultant's Playbook," Conference on Engaged Scholarship, 2014.
• Numerous publications in business and marketing journals