![Lucia De Paz]([{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_1/v1694185156/principiacollegeedu/trxayhncoqpaxrssoa3v/depaz-l.jpg","width":256},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_2/v1694185156/principiacollegeedu/trxayhncoqpaxrssoa3v/depaz-l.jpg","width":512},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_3/v1694185156/principiacollegeedu/trxayhncoqpaxrssoa3v/depaz-l.jpg","width":800},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_4/v1694185156/principiacollegeedu/trxayhncoqpaxrssoa3v/depaz-l.jpg","width":1200},{"url":"https://resources.finalsite.net/images/f_auto,q_auto,t_image_size_5/v1694185156/principiacollegeedu/trxayhncoqpaxrssoa3v/depaz-l.jpg","width":1600},{"url":"https://resources.finalsite.net/images/f_auto,q_auto/v1694185156/principiacollegeedu/trxayhncoqpaxrssoa3v/depaz-l.jpg","width":2000}])
Associate Professor of Business Administration
TEACHING AREA
EDUCATION
- MBA, Instituto de Empresa, Spain
- BA, Principia College
CONTACT
- 618.374.5495
- Send a message to Lucia
Lucia De Paz is Associate Professor for Business Administration and Director for the Center for Entrepreneurship and Innovation at Principia College. She has 15-years of experience in multinationals, including Nestlé, J&J, and Millicom and 8-years in academia. Her international experience extends to 25 countries in Latin America, Europe, and Africa. Her work earned her a Silver Effie and a first-place Nestlé brand award.
“Hard and Soft Transferable Skills Should be at the Center of Higher Ed. I aim to shape my curriculum thinking not just about the hard skills key to my discipline, but also the soft skills. These will set our students up for success once they join the workforce. Having a multinational background leading my own teams has provided the right context to understand how to best prepare our students with hard and soft skills.”
SCHOLARLY INTERESTS
- Marketing
- Strategy
- New product development
- Corporate venture/ Intrapreneurship
- Entrepreneurship
- Leadership and coaching
- Public relations
- Consumer goods
- Global Marketing
- Market Research
CONTRIBUTIONS TO FIELD
De Paz has managed products with yearly revenues of over $30 million and budgets of over $4 million. While at Nestlé, De Paz managed and was brand champion of NESQUIK® and MILO® in Ecuador, two of the company's multibillion dollar, worldwide brands. Though at Edelman only briefly, De Paz gained a keen sense for public relations, which later allowed her to generate three strong PR campaigns that reached Free Press records and earned her a Silver Effie and a first-place Nestlé brand award.
AWARDS
- Silver Effie - Promotions
- 1st Place Nestlé Awards