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Lucia De Paz
Assistant Professor of Business Administration
Teaching Area(s)
Education
MBA, Instituto de Empresa, Spain
BA, Principia College
Contact
618.374.5495
"As I cherish the concepts of 'practice what you preach' and 'actions speak louder than words,' I have a strong focus on results. I believe that in the classroom one should continually seek opportunities for students to grab experiences that will simulate a business environment and drive them to be decision makers."
Lucia De Paz has over 15 years of experience in multinational corporations, including Nestlé, Johnson & Johnson, and Millicom. She has worked internationally in 25 countries in Latin America, Europe, and Africa.
Scholarly Interests
- Marketing
- Strategy
- New product development
- Corporate venture
- Leadership and coaching
- Entrepreneurship
- Public relations
- Consumer goods
Contributions to Field
De Paz has managed products with yearly revenues of over $30 million and budgets of over $4 million. While at Nestlé, De Paz managed and was brand champion of NESQUIK® and MILO® in Equador, two of the company's multibillion dollar, worldwide brands. Though at Edelman only briefly, De Paz gained a keen sense for public relations, generating three strong PR campaigns that reached Free Press records and earned her a Silver Effie and a first-place Nestlé brand award.
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