110 - Discovering BusinessA course specifically designed for non-majors offering a new approach to the integrated discovery of basic business concepts. Students gain an understanding of how economics, entrepreneurship, management, marketing, accounting, finance, and business ethics all work together in the successful enterprise. Case studies involving companies, business leaders and entrepreneurs, as well as team projects, make business principles relevant for the student.
215 - Intro to Mgmt Info SystemsStudents increase their technical perspective of business by exploring the systems, information, people, strategies, and technology delivery models that drive companies' critical digital infrastructure. Through the use of case studies and projects students analyze and practice the roles of IT manager, business user, technology vendor and consultant in the context of enterprise software solutions, networks, digital media, and data platforms.
251 - Financial AccountingStresses the recording and analysis of business transactions. The accounting cycle and preparation of those financial statements required for evaluating the financial status of proprietorships and corporations are emphasized. Also covers specific categories of assets, liabilities, and equity, including corporations. Includes Excel applications and an Internet-based practice set. Prerequisite: ECON 203 (with a grade no lower than C).
252 - Managerial AccountingBuilds on the accounting principles studied in BUAD 251. The primary emphasis is the use of accounting for internal management. Cost accounting systems, accounting information for managerial decisions, tax considerations and capital budgeting are stressed. Prerequisite: BUAD 251 (with a grade no lower than C).
255 - Integrated Principles of BusStudents gain an understanding of how the functions of a business enterprise - management, marketing, accounting, finance, and information technology - are interrelated and interdependent. Students are assigned to a small business team in which they apply their understanding to the development of a business plan for a new venture. Prerequisite: BUAD 251 (with a grade no lower than C).
261 - Business StatisticsThis course covers descriptive statistics, probability and frequency distributions, sampling and statistical investigations, introduction to statistical inference, time series analysis, simple linear regression and correlation as applied to business decision making. Prerequisite: BUAD 251; concurrent registration permitted.
310 - InvestmentsInvestment instruments including common stock, corporate and government bonds, mutual funds, options; determination of value; security analysis; investment philosophies; historical returns; crowd behavior and the lessons of history; emphasis on value-based, long-term investing. Prerequisite: BUAD 251.
320 - MarketingAn introduction to the principles of creating value for customers and building and managing strong, profitable customer relationships. Students study the nature of consumer and business-to-business markets and the role of strategic marketing planning, marketing research, pricing, distribution, and adverstising. Students study and analyze contemporary cases to understand how marketing principles are used to guide decision-making in organizations. Prerequiste: BUAD 251 (with a grade no lower than C).
321 - Marketing ResearchEmphasizes the role of marketing research in marketing management. Topics included are research design, test marketing, secondary sources, survey research, questionnaire design and data analyses, attitude measurement, statistical tests, and product, pricing, and promotional research. Course includes major market research project. Offered on demand. Prerequisite: BUAD 320.
325 - AdvertisingInterdisciplinary course open to students majoring in business administration, art (graphics) or mass communication. Working together in small teams, ideally from each discipline, students share their different yet essential perspectives. Each team is assigned to a "client" that has a business/communication problem or opportunity. Teams work toward an in-depth, final presentation of their advertising campaign for print and broadcast media, e-commerce, and direct marketing. Students are immersed in an understanding of the socio-economic attitudes and behaviors of their clients' audiences, and apply qualitative and/or quantitative research as well as creative and communication principles to "solve" their clients' communication problems. Prerequisite: business administration and economics majors: BUAD 320; mass communication and art majors: ARTS 170.
326 - Multi-Channel MarketingInterdisciplinary course open to students majoring in Business Adminsitration or Mass Communication. The course addresses changes in the marketing environment and how an integrated approach is necessary for success. Students integrate outbound channels such as cable, radio, public relations, print, direct mail, and email with inbound channels such as blogs, social media, website optimization, and pay-per-click for superior results. Prerequisite: business administration majors: BUAD 320; mass communication majors: MCOM 263.
330 - ManagementA seminar course that evaluates several major management models that have been employed internationally over the past several decades. The works of noted thought leaders in management philosophies and business models are examined and compared to current management theory and practice. The qualities required of management to be effective in planning, organizing, leading, and controlling organizations on an ethical basis are identified and stressed.
340 - OperationsCovering both a firm's operations and supply chain management, topics include production, logistics, quality, capacity and inventory management. This course incorporates many applied quantitative business methods such as optimization, forecasting, and business process design.
350 - Business LawFundamentals of business law. Law as a process for resolving and preventing business problems. Study of impact of law and government regulations on business organizations and activities. Practical exercise in negotiating contracts, handling lawsuits, and understanding legal principles.
351 - Intermediate AccountingBuilds on the accounting principles studied in BUAD 251 and BUAD 252. The primary emphasis is on intermediate financial accounting principles: statement preparation, asset accounting, liabilities and stockholder's equity accounting. Application as well as theory. Offered on demand. Prerequisite: BUAD 252 (with a grade no lower than C).
360 - Managerial FinanceFundamentals of financial management of the business enterprise. Needs for funds; financial planning; cost of capital; capital structure; dividend policy; capital budgeting; long-term financial and corporate securities; financial aspects of expansion, reorganization. Prerequisites: ECON 204, BUAD 252 (with a grade no lower than C) and BUAD 261.
400 - SeminarA seminar in selected topics in business administration or economics. The contents will vary, and the title will be extended to describe the current topic. May be taken more than once provided the topics differ.
401 - Business Consulting PracticumGroup participation in an on-going project providing business consulting services to companies involved in retail, manufacturing, and services. Project integrates and applies students' knowledge to financial, marketing, and management situations. May be offered for variable credit from one to three semester hours. May be taken more than once, up to a total of 12 semester hours.
404 - Business Mgt Study ProjectOffered on a field program or on a contract basis. May be offered for variable credit from three to nine semester hours. Work done independently with a corporation or other organization.
430 - Strategic ManagementIntegration of the functional areas of business management in formulating and implementing the policies of the enterprise. Topics included are mission statements; industry analysis; internal SWOT analysis; corporate, business, and functional level strategies; generic and grand strategies; empowerment; restructuring; and strategic control. Course includes a capstone research paper. Prerequisites: completion of all other business administration major requirements.